Athletes
Launch a personalized game built around your sport, position, personality, or brand.
NIL.Games custom builds
Turn your name, image, and likeness into your own game.
NIL.Games creates personalized digital games for athletes, teams, collectives, schools, sponsors, and sports organizations.
You do not need a finished concept to get started.
Built for every level
Who can request a game?
From one athlete to an entire school-wide arcade, the experience can scale with your idea.
Teams and collectives
Create a branded arcade featuring multiple athletes, teams, sports, or campaigns.
Schools
Give students, alumni, families, and fans one place to play across your athletic program.
Sponsors
Turn a sponsorship into an interactive challenge, contest, or fan activation.
Simple process
How NIL.Games works
Share the idea. We help shape it, build it, and prepare it for launch.
1
Submit your idea
Tell us who the game is for, the sport or theme, and what you want fans to do.
2
We create the plan
We recommend the format, features, branding approach, and launch path.
3
Your game is built
We create the experience using your approved images, colors, logos, and content.
4
Launch and share
Publish the game and promote it through social media, QR codes, websites, and events.
Choose your experience
What kind of game can we create?
Your game can be designed around a sport, athlete, school, sponsor, lesson, competition, or completely original concept.
Athlete-focused
Personalized athlete games
Build a game around one athlete's sport, position, personality, nickname, or story.
- Running and obstacle games
- Target challenges
- Skill competitions
Fan engagement
Trivia and fan games
Test how well fans know an athlete, team, school, rivalry, season, or sport.
- Classic trivia
- Picture trivia
- Order-the-events games
Large programs
School and collective arcades
Combine multiple athletes and sports inside one branded digital arcade.
- Multiple game categories
- Leaderboards
- Recurring content
Sponsor-ready
Sponsored games and contests
Give sponsors an interactive experience instead of a passive advertisement.
- Branded challenges
- Prize competitions
- QR code activations
Younger fans
Educational games
Combine sports with math, spelling, memory, exercise, and problem solving.
- Math challenges
- Word games
- Memory and matching
Original concepts
Custom experiences
Start with a completely original game concept created for your audience or campaign.
- Scavenger hunts
- Fitness games
- Event activations
Flexible by design
What can be customized?
Every build can be adapted to your branding, audience, campaign, and launch goals.
Custom branding
Approved athlete, team, school, sponsor, and campaign visuals.
Mobile-friendly play
Designed for phones while remaining usable on tablets and desktops.
Custom scoring
Timers, points, levels, prizes, and leaderboard-ready experiences.
Campaign links
Connect merchandise, tickets, sponsors, email signup, or social media.
Flexible content
Upload images, questions, instructions, backgrounds, and approved assets.
Launch support
Prepare the game link, QR code, and recommended promotional assets.
By submitting this request, you confirm that you have permission to provide and use any names, images, logos, trademarks, videos, artwork, or other materials included with your request. Submission does not guarantee acceptance or publication.
Questions
Frequently asked questions
Everything you need to know before requesting a custom NIL.Game.
Do I need to know what type of game I want?
No. Submit a general idea, athlete, sport, audience, or goal and the NIL.Games team can recommend the best format.
Can a game feature multiple athletes?
Yes. A game can feature one athlete, a team, an entire athletic program, or a collective with multiple sports.
Can sponsors be included?
Yes. Sponsors can appear through branded game elements, presenting sponsorships, prizes, calls to action, and custom challenges.
Can I use my own photos and logos?
Yes, provided you have permission to use the submitted names, images, logos, trademarks, and other brand materials.
Will the game work on phones?
Yes. NIL.Games experiences are designed for mobile-friendly play and can also work on tablets and desktops.
How long does a game take to launch?
The timeline depends on the game format, number of athletes, requested features, available assets, and approval process.
Have an idea? Let us turn it into a game.
Start with the form. We will help shape the rest.